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Valentine's Day by the Numbers

Valentine's Day by the Numbers

February 14, 2023

Valentine’s Day by the numbers:

Are you ready for Valentine’s Day? It seems that this day has become a cultural expectation, with stores filled with cards and chocolate. But, what kind of investment are we making when it comes to our love? As a financial professional, I am naturally drawn toward numbers, and one of the biggest consumer purchasing days really intrigued me to dig deeper. Let’s look at some of the numbers.


According to the National Retail Federation, Americans spend an average of $20 billion on Valentine’s Day; that is a hefty price tag.


Here is an even more in-depth breakdown:


*Chocolate and candy sales reach $1 billion during the Valentine’s Day season;

*Approximately 36 million heart-shaped boxes of candy are sold;

*$1.9 billion is spent on flowers for Valentine's Day; and

*224 million roses are grown for the holiday.

Those are some staggering numbers for sure. But, what wouldn’t we do for love? What I found most interesting is the lack of numbers surrounding non-tangible items, like experiences or perhaps an investment in your partner’s future. These could be some of the best symbols of how much you truly care. Whether it is gifting them educational resources or contributing to their retirement fund. So, this year, why not think outside the box and surprise your special someone with a unique gesture of love that lasts beyond February 14th?

Or, perhaps spend some time with your significant other discussing your goals and dreams for the future. Make a plan for how to work towards them and establish a financial plan so that you both can feel secure, now that’s love.

While chocolates and cards are still lovely tokens on Valentine's Day, showing someone you care through thoughtful investments may prove even more meaningful in the end.




*Facts and figures provided by